Millennial Fashion

  • Millennials' Fashion Preferences

    are Changing the Fashion Industry


    Over the past few months, I have encountered many articles stressing that millennials are sort-of ruining the market for fashion designers. Why? Apparently, this is because of our preference of wearing non-brand items or items that specifically do not have any logos. Take Hollister or A&F as an example. The fashion-giant has drastically moved away from their traditional and eye-catching logos that are always placed somewhere on each piece of garment they sold. These two stores are almost unrecognizable: the logos are much more toned down and are much harder to find. Other major companies that are suffering from this phenomenon include Coach, Kate Spade, and Michael Kors. 


    A&F's clothes are unrecognizable without all the logos!


    Yes, this is a rack of A&F's clothes! 


    Stores like Zara, H&M, and Forever 21 continue to be millennial's favorite fashion resort. I'm guessing because they offer fashion-trendy items on the right time for the market, and at reasonable prices. 

    What do you think about this topic? Personally, I don't go out of my way to purchase a brand with no logo. I usually like logos on some staple pieces.